My Career at a Glance

  • Holiday Email Solicitation 2024

    Email marketing solicitation that coincided with my mailer which was sent out in Dec 2024. It went out to roughly 40,000 constituents and had a 45% open rate.

    See Full Email

  • Holiday Card 2024

    Direct Mail Solicitation sent in Dec 2024 to roughly 40,000 households. Artwork, design, hand lettering, and written content created by me.

    See Full Appeal

  • GiveUNO Day Email Solicitation 2024

    This email coincided with my mailer and went out to roughly 40,000 constituents. It has a 42% open rate.

    See Full Email

  • Spring Appeal 2024

    Direct mail solicitation sent in March 2024 to just over 80,000 households. I created the concept and led the overall mailing design. Produced by MCR.

    See Full Appeal

  • 2023 Stewardship Card

    Direct mail stewardship piece sent to roughly 2500 donors. The entire piece was created and designed by me.

    See Full Postcard

  • Holiday Card 2023

    Direct Mail Stewardship card sent late December 2023 to 20,000 local representatives and businesses. Overall mailing design led by me and content written by me. Produced by a local printing company.

    See Full Appeal

  • EOY Appeal 2023

    Direct Mail Solicitation sent in December 2023 to roughly 80,000 households. Overall mailing design led by me and content written by me. Produced by a local printing company.

    See Full Appeal

  • Giving Day Social Content

    For our 2023 Giving Day, I created all social content myself. This included social posts, solicitation emails, newsletter additions, and campaign materials.

    See Full Giving Day Package

  • Fall Appeal 2023

    Direct mail solicitation sent in September 2023 to 80,000 households, with a focus on the 65th Anniversary of the University. I created the content and led the overall mailing design. Produced by a local printing company.

    See Full Appeal

  • Homecoming Postcard 2023

    Homecoming postcard that accompanied the direct mail solicitation for Fall of 2023 was sent to roughly 80,000 households. Overall design led by me. Produced by a local printing company.

    See Full Postcard

  • Donor Response Form

    Donor Response form executed by me. Produced and designed by a local printing company.

    See Full Response Form

  • EOY Appeal 2022

    Direct mail solicitation sent in December 2022 to roughly 80,000 households. Overall mailing design led by me, photo taken by me, and content written by me. Produced by a local printing company.

    See Full Appeal

  • Newsletter September 2021

    Local POA Newsletter distributed to roughly 3,000 residents, designed, written, edited, and published by me.

    See Full Newsletter

  • I am a strategic communicator and digital marketer with a background in fundraising, audience engagement, and content creation. With experience in multi-channel marketing, donor communications, and CRM-driven campaigns, I craft compelling messages that inspire action.

    My expertise includes:

    • Developing high-impact marketing campaigns that drive engagement and conversions

    • Creating compelling content for email, social media, and digital platforms

    • Optimizing donor and audience outreach through data-driven segmentation and analytics

    • Implementing workflow automation and CRM strategies to enhance engagement

    • Collaborating across teams to align marketing, fundraising, and communications goals

    With a Master’s in English Literature, I blend creative storytelling with strategic messaging, ensuring communications resonate with diverse audiences. My experience includes leading omnichannel fundraising campaigns, designing content strategies, and training teams on digital tools.

    I am passionate about leveraging marketing, data, and technology to enhance brand messaging, connect with audiences, and drive meaningful engagement. Let’s connect.

  • Master of Arts in English — University of New Orleans, May 2022

    Bachelor of Arts in English — University of New Orleans, May 2020

  • Annual Fund Manager — University of New Orleans Foundation, Jan 2023 - Current

    Annual Fund Coordinator — University of New Orleans Foundation, June 2022 - Jan 2023

    Grant Writer & Funding Research Coordinator — Balance Now, Jan 2022 - June 2022

    Content Writer & Editor — English Turn POA, Aug 2021 - Jan 2022

    Library Technician — Bluebonnet Regional Library, Oct 2020 - July 2021

    Program and Logistics Intern — Tales of the Cocktail Foundation, Dec 2019 - May 2020

  • To view my complete resume, please click here.

    Looking for a resume refresh? Click here to contact me. My prices are reasonable and offer timely results.

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  • To view my writing samples, please click here to be directed to a Google Drive.

    At the top of this section are some examples of creative projects I have led and executed.

  • Mentioned as a curator for the UNO Foundation Outreach Program, in Gravyty’s case study, How the University of New Orleans Foundation raised 75% more gifts by transforming their phonathon with AI.

    Council for Advancement and Support of Education Circle of Excellence Award:
    Silver Recipient for the Annual/Regular Giving Campaigns Category
    “Voicemail to Video: Modernizing Fundraising Outreach”